In London an interactive billboard set up just off Tottenham Court Road, the billboard allows passersby to have pictures taken of themselves and the words “I LOVE YOU MUM” — something that could be handy ahead of next mothers day on the month of may. As Simove says, “I wanted an original way to send my Mum a Mothers Day greeting — greeting cards and flowers are a bit old hat, but a billboard, now that’s exciting! I quickly realised that I could design a billboard so that other people could interact with it as well and send their mothers a fun ‘photo greeting’ too”. This would be a great idea for you business here in the Philippines not just for mothers day but some other special days of the year.

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For those existing negosyante out here are some tips to promote your business with the new social media. Embracing social media is key for small businesses hoping to strengthen their customer relationships in an engaging way. But with so many social media platforms across the web, it’s can be overwhelming to maintain a presence on each. A better alternative is to be active on those sites that can help your business most, but how do you know which one is best for your business? We break it down for you here.

Facebook

On Facebook you create a business page where you can post updates, photo, video, and connect with “fans,” potential customers, and others in your industry.

Audience: Facebook has over 800 million active users, closely split between women (58%) and men (42%). Contrary to popular belief that social media is only popular with younger generations, 54% of users are actually aged 35-54, with 67% making $25,000-$75,000.

Best For:
Engaging with customers more dynamically by uploading photo albums, posting more detailed updates, and using your profile as an extension of your website.
Building your brand within the Facebook community via different applications like Facebook Marketplace (which allows you to sell directly from the site).
Tracking your page activity via Facebook Insights to gauge what type of content gets you more likes and activity
Networking as widely and easily as possible.

Google+

G+ works like Facebook in that you can interact more dynamically with your social network. But G+ allows you to compartmentalize your social networks, meaning you can tailor certain messages to certain contacts.

Audience: G+ is still relatively new, however, the majority of early adopters are male (63%) compared to female (37%). The site user audience also skews younger than other social networks with the majority of users being between age 18-34.

Best For:

Businesses with consumers who are younger/early adopters.
Creating more targeted social interactions via “groups,” allowing you to send special discounts just to repeat customers, for example.

Pinterest

Pinterest is a virtual pin board that allows users to “pin” photos/links they like, then organize them into boards. Other users can like, comment, and re-pin these links.

Audience: Pinterest’s popularity has exploded. The site’s estimated to have received nearly 11 million visits during one week in December (almost 40 times the number of visits six months earlier). It is definitely female-dominated (83%), and 70% of users make $25,000-$75,000.

Best For:

Gaining exposure for products, particularly creative or design-specific products (every post requires a photo).
Businesses with visual goods that also want to engage with their consumers and industry.

Tumblr

Tumblr is a simplified blog that lets you post many things, including text, photos, links, music, videos, with the added benefit of being able to post from your phone, browser, email, etc.

Audience: Tumblr is a newer social media platform that is more popular with younger demographics: 72% of users are under age 44, with more women (62%) than men (38%) using it.

Best For:

Tech-savvy businesses that want to use the highly customizable interface as an extension of their brand (some moderate HTML tinkering is required).

Those on-the-go — you can update from mobile devices and set posts to publish later.
Businesses with content that is highly visual — half of all posts are photos.

Twitter

Twitter is a social media site that allows you to post a short 140-character messages to interact with your networks.

Audience: The majority of Twitter users are female (62%), though males (38%) also contribute; 71% of users are ages 25- 54; 63% of users make $25,000-$75,000.

Best For:

Companies that don’t have a lot of time but want to stay connected.
Finding out who’s talking about your company, allowing you to engage directly to do things like promote new products, provide customer service, conduct market research by asking questions, get feedback, etc.

YouTube

This video-sharing website allows users to upload their own video clips, including tutorials and video blogs.

Audience: YouTube attracts men and women almost equally, but notably one of the largest segments of users are those age 45-54 (30%), followed by 35-44 (22%), and 25-34 (18%).

Best For:
Businesses that provide services or products that are conducive to a visual medium, such as tutorials, demonstrations, etc.
Brands that can properly produce (and benefit from) quality videos.

Good luck on your promotion in these social media platforms. Share your other suggestions that is successful on your part on the comment section below.

flowtown

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Courtesy of: CreditDonkey

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Here is a report from CBS Los Angeles. A Helicopter drones are one of the military’s most effective tools. Unmanned aircraft that can get in and out of touch spaces without being detected.

In the tough world of real estate these days, some might call it war, those drones are now being used to sell pricey homes in Southern California. With the booming real estate business here in the Philippines, this is another good negosyo idea to start here in the country. I think the real estate agencies are a good market to open a business like this here which they can readily afford.

The drones can sweep in, circle a home, take a 360 degree view and give the potential buyer the kinds of details you’d be hard pressed to find in a MLS. There are many available types of remote controlled planes nowadays that you can use to start this business here in the Philippines with not much needed large capital.

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A report from Forbes said there are five must-haves for successful public relations. Three of them are below. Does your small negosyo have what it needs?

Write Well. All the tools in the world won’t help if nobody reads your tweets, posts, pitches or press releases. Josh Ochs, a social media guru in Los Angeles, says, “Great messaging is the key to everything on Facebook and twitter. The more time you spend perfecting your messaging in social media, the more you will make friends and make money.” He suggests creating all messaging in a tone that is “light, bright and polite.”

Network. Press the Flesh. Meet customers. Meet media. Meet friends. Check out your competition. No one exemplifies this better than Bob Gold, a public relations pro from Torrance, Calif. He speaks at or attends more than six major shows in his specialty, technology and cable TV, with appearances at the Consumer Electronics Show, Cable and Television Association for Marketing, the National Association of Broadcasters and more. At the Digital Hollywood event in May in Los Angeles, Gold created a super-panel of speakers including someone from Google, and lined up a prestigious moderator’s gig, increasing his profile in front of important business contacts.

Make Friends with Media. Always return calls, always help with reporters on deadline, even if you can’t be quoted, consider helping with background or “off-the-record” assistance. My clients who are quick and helpful in this manner always seem to get chosen for “Top 100 Attorneys” or “Best Business Schools” or earn feature stories in the future. Those that don’t help the media usually get left behind.

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Here is another great negosyo idea that can be a big hit in the Philippines. Its the portable and amphibious billboard systems. Many operators purchase these great tools to start up their own advertising businesses as seen in nearly 60 countries so they may be a big hit here in the country. They allow for AD placement on any surface, water or land and can be mobile or static. McDonald’s, Reb Bull and Nissan are just a few advertisers who have contracted the services in other countries. They are looking for distributor here in the Philippines, if you are interested you can contact them directly to seize these great business opportunity here in the Philippines.

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We are well-acquainted with the many creative uses of the shipping container, like restaurants, clinics and offices. This negosyo idea is called a Boxpark — a pop-up shopping mall planned for launch this summer in London that’s created out of no fewer than 60 shipping containers. I am thinking of a super tiangge for this here in the PHilippines.

To give you more idea, the Boxpark is slated to appear in London’s Shoreditch area this August, Boxpark will house more than 50 small stores in a two-story structure constructed on Bishopsgate Goods Yard, a former railway site that’s been unused for more than 40 years. The site isn’t scheduled for development for several years still, so Boxpark’s temporary solution works well for all parties. Conceived by Roger Wade — creator of the Boxfresh brand as well as fashion brand consultancy Brands Inc. — in partnership with real estate developers Hammerson and Ballymore, Boxpark will focus on small, independent brands that are hand-selected and offered space by invitation only. The result will be a mix of international fashion, arts and lifestyle brands along with galleries and cafés.

Pop-up stores have been around for some time like tiangges here in the Phillipines, but it’s a change to see this concept applied to an entire pop-up mall in a modern and attractive way and its movable too which reduces the risk of wrong location or saturated market already.

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Here is a cool negosyo idea for advertising which I’m sure never been done yet here in the Philippines. A guerilla campaign in New Zealand leaves quite an impression for a small business there.By putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, those who sat down wearing short shorts or skirts walked away with an ad campaign imprinted on the back of their legs. Such a unique and weird advertising idea but I think quite effective.

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A Startup advertising firm in the U.S. called Adzookie has latched on to a high-profile way to publicize itself: by turning homes into massive billboards.

They are looking for houses to paint. In fact, paint is an understatement. They are looking for homes to turn into billboards. In exchange, They will pay your mortgage every month for as long as your house remains painted.

Here are a few things we’re looking for. You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 – 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we’ll repaint your house back to the original colors.

If you’re prepared for the bright colors and stares from neighbors just complete the submission form below. We review every submission. If your home meets our criteria, an Adzookie team member will contact you. This is a nice idea for existing and new advertising firms in the Philippines.

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