You may be wondering how Starbucks in the U.S. got started and why it become so popular even here in the Philippines. Well here is a report from Neatorama that will give us some background of the very popular Starbucks Coffee.
In the early 1980s, a Swedish plastics company called Hammarplast sold plastic coffee filters that fit over a thermos. One day in 1981, one of the company’s salesmen, 27-year-old Howard Schultz, happened to notice that a small Seattle coffee roasting company called Starbucks Coffee, Tea, and Spices bought more of the coffee filters than the Macy’s department store chain did. Why?, Schultz wondered. And who would bother making coffee using such a tedious method when an automatic drip coffeemaker could do it all at the push of a button?
Schultz was so intrigued that he made a trip out to Seattle just to have a look at the company. He visited Starbucks’ retail store in the historic Pike Place Market, where they sold fresh-roasted coffee beans by the pound and coffee-making supplies… and Schultz made history on how he turn Starbucks Coffee as it is today.