Have you been struggling to find digital marketing strategies that work for your business? Do all the options overwhelm you? If so, you aren’t alone.

One of the best ways to avoid making mistakes and wasting money on ineffective marketing efforts is by getting to know what the most common mistakes are. Keep reading to learn more about them.

Overspending on Facebook and Google Ads

As a new company, you may think you have to spend a lot of money on Facebook and Google ads because you think it’s the key to getting thousands of new customers and seeing a surge in sales. Unfortunately, more often than not, the opposite occurs, and you have thrown away a lot of your marketing budget. Just 25 percent of the money that you spend on digital ads will actually reach people.

You know consumers hate ads. Rather than wasting your marketing budget and hoping someone is going to see your ad and click it, spend your money and time in providing value to your audience to get their attention.

Not Using Retargeting

When someone uses your website and never comes back, it’s a missed opportunity. You spend time driving new traffic to your website but find that visitors aren’t making purchases.

Did you know, an average online shopper will make nine visits before they buy. A great way to turn a one-time visitor to your site into a return customer is by using retargeting ads. This is something that most successful marketers, including Eyal Gutentag does to keep customers coming back.

Getting Digital Marketing Right

As you can see, there are several mistakes that may occur when it comes to your digital marketing efforts. By avoiding the most common mistakes highlighted above, you will have a better chance of success. Keep this in mind and see how successful your digital marketing efforts can be.