What is a good idea if you are not doing anything about it? It is still just an idea. It takes work to build a simple idea into a successful business.
So let’s consider that very first moment when you think it is a good idea to run your own show; you have read of these entrepreneurial heroes who create amazing ”overnight” success stories – and you think, ”I could do that”.
All you need now is the idea that will make the business simply slip into place. Ah, what a lovely dream. Sorry to bring you down to earth but businesses are 1 per cent idea and 99 per cent execution.
You still need that idea, though; without it you only have hard work.
