There is a plan to put vending machines in New York – selling energy drinks, snack bars, breath mints, gum and even pain relievers – inside yellow cabs won rave reviews yesterday at a city-sponsored contest for new business ideas.

“New Yorkers demand convenience. They want to be as effective with their time as possible,” said Brian Shimmerlik, an NYU Stern School of Business student who incorporated the company TaxiTreats in January.

Mounted next to the Taxi TV screens facing the back seat, the mini vending machines would be serving an all-too-captive audience.

“Who hasn’t flown into New York, grabbed a taxi, and had a terrible headache? Who hasn’t been late for a meeting, immediately regretted skipping breakfast, and suffered for the rest of the day? Who hasn’t left a meal and thought, ‘Wow, I’m self-conscious about my breath?’ ” Shimmerlik said.

Shimmerlik selected the products he plans to sell based on the most popular items at convenience stores. A report from NY Post.