A website in India is facilitating to eliminate the middle-man and therefore increase farmers profits while giving shoppers fresh produce delivered right to their door.

The website is Paalak.in. They aim to make agriculture more profitable for farmers. By building an efficient supply-chain, they have eradicated the layer of middlemen using WhatApp.

The company, which started as a class project at MIT Sloan, offers farm-to-fridge products in under 14 hours, allowing shoppers to use the popular messenger app to place orders and send delivery instructions. Customers can choose from a variety of fresh fruits, vegetables, herbs and seasonings that can be purchased in a half kilogram or kilogram units. The produce comes from villages outside New Delhi, allowing for the speedy delivery.

Paalak.in’s main focus is to help farmers earn a better living by creating a farmer-consumer ecosystem where stores and online platforms are the enablers. Their collection centers work directly with farmers to promote low-cost and organic fertilizers, self-sustainable farming and crop rotation to help them increase the ROI per acre of land and thus increase their income. I think this would work perfectly here in the Philippines, helping our farmers earn more.