Modern day people and businesses are going on line to be informed and keep us updated on the happenings around the world. For the business side we need to be online if we want to grow and expand our business. We need to build our brand and be known all over, and the online world is a great channel that we can build our brand affordably without any limitations. The proliferation of social media nowadays can skyrocket your smallest business with the help of viral information if manage right.
With all the positive things of going online there are also some drawbacks like uncontrolled online reputation which can wreak havoc your business in no time if you are just leaving behind the online world. Whether you are working in promoting your business online or not, you are not immune to online negative comments. It is imperative that you need to monitor your business online in order to be close to the people who are fans of your business or people who don’t like it and post negative comments online. You can learn more about protecting your online reputation by reading online specially with experts on this like Michael Fertik who co-authored a book Wild West 2.0.
Hi. I like this post. I agree about the importance of managing an online reputation in the age of the Social Media.
Satisfied clients can easily spread the word about your service. Unhappy clients can also spread the word online about the service they received from an online entrepreneur.
With this in mind, being up to date insofar as the conversation about your business is concerned is very important.
As an online entrepreneur, I use google alerts to keep track of conversations about my website. With this free tool, I am immediately updated on what the people say about my website.