A sweden underwear that was just released into the market has a great packaging idea to package and sell its underwear product.

Bread Boxers AB, of Sweden, sells underwear that’s fun to wear and fun to buy. The company’s packaging is a paper bag similar to those used to package baguettes.

The white paper bags have a transparent, lengthwise window to display the product. After the underwear is packed in the bag, the top of the bag is folded over and sealed with a sticker bearing product info. The package is designed entirely in black and white, and the Bread Boxers logotype is printed on the bottom of the bag’s front panel.

According to the company’s website, the founders believe that the “daily morning routine … [of] getting underwear should be as simple as picking up the morning bread.”…More at Boxers like Baguettes | AdFlipoff