Base on trends that woman make the majority of consumer purchase decisions these days, Several retail industries in the U.S. right now are joining a female attraction craze. Consumer electoronics giant Best Buy have succumbed to join as well.
Best Buy opened a new store in Aurora, Colorado, that was designed with women in mind.The company surveys 40 local female customers and invited its own Women’s Leadership Forum the WoLF pack to participate in the design of the new store. Among its findings over the nine-month effort were that female customers wanted more help seeing how products could work together and fit into their lives. Accordingly, the new store features electronics products working together in homelike settings such as the “home theater” has been renamed “family room.” Gone are the chain’s typical warehouse-style blue interiors and metal shelving, replaced instead by wood panelling, carpets featuring earth tones and skylights for natural lighting. Family-friendly restrooms and race car-shaped shopping carts are also among the additions to the store, which is reportedly putting a new emphasis on making eye contact with customers as well, following its female advisors’ recommendations. The cost of building the women-friendly store was higher than usual for the company, but Best Buy says it expects customer loyalty will make it worthwhile, the AP reported. I noticed also JBL showroom here in the Philippines is catching on this female attraction craze. What is your brand doing to appeal to women…?
