If you have tried shopping online and you notice every now and then while surfing the net on your browser, your favorite shopping sites products and services are on the website ads where you are surfing or when you go back to its site they know what you have browse and even what’s your interest.
Now shopping mall owners and boutiques can copy its online counterpart to create a hybrid shopping experience. A Finland based company developed a physical cookie which is the device which could bring the targeted digital marketing capabilities to its shoppers in the malls.
It successfully tried in a large scale mall in Helsinki where 14,000 shoppers carried the physical cookie and were rewarded with targeted deals over a four month period. The technology enables mall and store owners to react individually to consumer behavior rather than bombarding them with irrelevant advertising. How’s that for a mall or shopping store here in the Philippines? It would be awesome!