An innovative form of advertising in Europe uses the rubber rails of escalators to put ads on it. According to Adrail the makers of this rubber rails, there is a uniquely informative interaction and dynamic impact on the passengers of the escalator. Based on research which Adrail sponsored has shown that the average time a user ride on the escalator is around 30 seconds which more than 70 percent of the passengers were able to recall the brand messages on the rail. Most major cities in the Philippines have escalators which are use heavily everyday. In Metro Manila alone, there are almost a thousand escalators from departments stores, malls and rail way stations which are waiting for this advertisement opportunity. This is a good idea for advertisers and advertisement agency to expand its eyeballs. Click the video below for more idea about Adrail.