Advertising your business can be expensive and if you are trying to ensure that your brand name is seen by thousands of people on a daily basis it could cost you plenty to get that sort of coverage.
However, there is certainly one cost-effective way of achieving that aim and that’s wrapping your commercial vehicle.
To get more of an idea about your vehicle wrapping options you could visit DesignBrandPrint.com, in the meantime, here are some solid reasons why you should consider wrapping your business vehicles and what sort of things you can do to stand out from the crowd.
A mobile advert that gives you value for money every day
One of the main reasons why you might want to wrap your commercial would be that it gives you an excellent opportunity to develop brand awareness and ensure that plenty of people get to learn what it is you do.
That is not the only reason why you want to invest in wrapping your vehicle.
Using custom graphics gives you the chance to really make an impression on potential customers if your vehicle is smart and professional. It shows that you care about what people think of your business and you can even use the graphics to deliver a powerful sales message.
There are bound to have been vehicles you have passed where you have thought that the signage and imagery were really good and it made you think about that company when you need the product they were selling.
You have the ability to deliver a similarly powerful message when you wrap your own vehicle.
What’s wrong with signwriting?
There is nothing particularly wrong with standard signwriting on your vehicle but it can be a bit bland and it is hardly going to capture the attention of the viewer in a big way.
Sure, it provides the name and number of business on the side of the vehicle, but wrapping takes everything to the next level and is likely to be much more eye-catching than any basic signwriting job is going to achieve.
It should also be remembered that signwriting can be expensive to arrange and it is permanent, which is not ideal if you want to change your address, logo, or message.
In contrast, wrapping allows you to be much more flexible with your choice of decals and graphics and if you need to change anything or decide to boost sales with a new advertising campaign, it is straightforward enough to change over the wrap.
It is estimated that if your vehicle is on the road for a good part of the day, an average of about 15,000-20,000 people will see your brand and message.
That’s a lot of exposure and good value for money for a mobile billboard when you consider the cost of the wrapping in the first place.
Extra protection for your vehicle
Another worthwhile point to consider wrapping is that it can provide an extra layer of protection for your vehicle as well as providing some useful advertising exposure.
Chips and scratches are always an issue when you have a commercial vehicle doing so many miles each day but when some of the bodywork is protected by the wrapping it will be helping to keep the paintwork underneath in good condition.
That could be a real bonus when it’s time to change your vehicle as the resale value could be helped by the fact that the paintwork is in reasonable condition because most of it has been protected by the wrapping.
A professional image
As you will no doubt know, buying a truck or any large purpose-built commercial vehicle requires a considerable financial outlay.
Having spent that sort of money on a hi-spec truck that is designed to give you years of decent service it makes sense to make the most of that investment by wrapping the vehicle to give it a professional finish and protect the bodywork at the same time.
Wrapping your truck should prove to be a less expensive option compared to signwriting and because you have the luxury of being able to create almost any style and design that you want you will end up with a vehicle that boasts a bespoke finish that is unique to your business.
The size of your vehicle won’t matter when you choose a wrapping option and how it looks when the work is done is almost entirely down to your own creativity and requirements.
Easy to remove
It might be that you want to upgrade your vehicle at some point or simply wish to incorporate new design in line with any rebranding that is being done within your business.
The process of removing the wrapping can be done cleanly and efficiently if you use a skilled technician who knows how to complete the process with the minimum of fuss.
That’s important to know as it means you won’t have to worry about your vehicle being off the road while it goes through a respray or paintwork is repaired.
Wrapping your vehicle can be done in a very short space of time, which means it will be back on the road and representing your business in a positive light, in no time at all.
When you consider that a vehicle wrap can be removed at any time, which is not something you can say about a paint or signwriting option, it is just another compelling reason why wrapping can be viewed as a real no-brainer option if you want to portray a professional business image to other road users.
Wrapping is like having a mobile billboard running around town every day selling your business.
When you consider how much that would cost to employ someone to get you that level of coverage it does help illustrate exactly why wrapping is considered such a convenient and cost-effective option when you are looking at ways to personalize your vehicle.