Hily is one of the top dating apps in the U.S. for Q1 2019 by downloads.

Global dating app Hily has hired Hermione Way, a communications specialist working in the technology industry for over 10 years, to implement an integrated marcomms strategy.

Hily’s CEO Alex Pasykov said: “Our team has created an amazing product that is rapidly expanding on the global stage. We firmly believe that Hily is a unique dating app. We also believe that Hermione is just the right person to promote that message to the world. Her extensive communications experience gives her a unique insight into the inner workings of the dating industry. We are certain that together we will be able to give Hily’s users the experience and connection they are searching for.”

Hermione Way said: “Hily is the smartest dating application on the market because of its unique matching algorithm. If Tinder is the McDonalds of dating apps, matching on one criteria, Hily is your personal chef, tailoring matches uniquely to you based on multiple data points, no more endless swiping.”

Having analyzed the pains of the users of modern dating apps, Hily’s team created an application aimed at providing the best experience to its users, making sure they stay safe while using the app.

It’s working well for Hily so far – right after its recently launch in the UK and Ireland, the app made it to the top charts in Apple Store and Play Market – beating its top competitors in overall download numbers.

About Hily:

Hily is the smartest dating app in the world, its innovative matching algorithm combined with its communication tool makes finding the right person quicker, all within a safe environment.

Hily’s team of specialists are constantly moderating the environment to make it inclusive, regardless of sexuality or gender and to feel comfortable whilst using the app.

Hily users’ safety is the priority. There are several levels of protection, 24/7 moderation, and around-the-clock support. Every registered user needs to provide an authentic picture in order to be verified.

Unique features

To make the users’ experience more interactive and secure, Hily’s developers introduced a number of unique features, such as:

  • A smart matching mechanism that ensures high relevancy of matches.
  • Ability to create and post entertaining stories – helps to find potential matches in a much more fun way than simple swiping.
  • Ability to send funny GIFS, videos, and audio messages to make a conversation even more entertaining.
  • Icebreakers – short phrases that users can send to each other right after matching (an easy way to start a conversation).
  • Feature requests – users can create requests for new features and vote for them. The team of developers implements most popular requests.

About Hermione:

Hermione Way is the brand consultant who helps companies big and small accelerate the growth of their brand. With over 10 + years’ experience in digital marketing for the technology industry, she has helped her clients with campaigns that have gone viral, amassing millions of views, appearing on BBC World News, NYTimes, Wall Street Journal, TechCrunch and many more.

As the former Head Of European Communications at Tinder, Hermione helped grow the brand across the UK, France, Germany, Russia, Spain & Italy. At Tinder she worked on forging first of a kind partnerships with the NHS and a voting engagement initiative for the 2016 EU Referendum. 

Prior to that, she was the co-founder of Vibease, the world’s first smart vibrator, generating $1.5 million in sales and spent six years’ living in San Francisco and working as a journalist as the Silicon Valley video director of The Next Web.