Marketing & Advertising

In London an interactive billboard set up just off Tottenham Court Road, the billboard allows passersby to have pictures taken of themselves and the words “I LOVE YOU MUM” — something that could be handy ahead of next mothers day on the month of may. As Simove says, “I wanted an original way to send [...]

For those existing negosyante out here are some tips to promote your business with the new social media. Embracing social media is key for small businesses hoping to strengthen their customer relationships in an engaging way. But with so many social media platforms across the web, it’s can be overwhelming to maintain a presence on [...]

Here is a good infographic on how to use social media on your small business or negosyo. It is base in the U.S. but definitely applicable also here in the Philippines. Social media has become increasingly popular among consumers over the past 10 years. As the popularity of social media sites like Facebook and LinkedIn [...]

Here is an informative infographic base in the United States that illustrates some of the most celebrated brands in the U.S. today were launched during times of deep recession. Perhaps this can also be a lesson for us here in the Philippines. Few people realize how critical franchise is to the economy. Franchised businesses as [...]

Here is a report from CBS Los Angeles. A Helicopter drones are one of the military’s most effective tools. Unmanned aircraft that can get in and out of touch spaces without being detected. In the tough world of real estate these days, some might call it war, those drones are now being used to sell [...]

A report from Forbes said there are five must-haves for successful public relations. Three of them are below. Does your small negosyo have what it needs? Write Well. All the tools in the world won’t help if nobody reads your tweets, posts, pitches or press releases. Josh Ochs, a social media guru in Los Angeles, [...]

Here is another great negosyo idea that can be a big hit in the Philippines. Its the portable and amphibious billboard systems. Many operators purchase these great tools to start up their own advertising businesses as seen in nearly 60 countries so they may be a big hit here in the country. They allow for [...]

We are well-acquainted with the many creative uses of the shipping container, like restaurants, clinics and offices. This negosyo idea is called a Boxpark — a pop-up shopping mall planned for launch this summer in London that’s created out of no fewer than 60 shipping containers. I am thinking of a super tiangge for this [...]

Here is a cool negosyo idea for advertising which I’m sure never been done yet here in the Philippines. A guerilla campaign in New Zealand leaves quite an impression for a small business there.By putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, those who sat down [...]

A Startup advertising firm in the U.S. called Adzookie has latched on to a high-profile way to publicize itself: by turning homes into massive billboards. They are looking for houses to paint. In fact, paint is an understatement. They are looking for homes to turn into billboards. In exchange, They will pay your mortgage every [...]