China cinemas have a new kind of feature where audience can have a live comments on the screen.
Some theaters in China have introduced cinema texting where viewer’s can comment and be sent directly to the screen for everyone else to see.
The audience is encouraged to broadcast their thoughts about the scene on the movie by texting them to a special number given before the film showing. The comments are then projected live streaming on top of the movie screen or on a separate screen.
This is still in an experimental stage that would capture the youth market who like to have interaction on what they watch like in the web.
image from springwise